Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. ^ Though a firm can have a myriad of strengths and weaknesses vis-a-vis its competitors, there are two basic types of competitive advantage a firm can possess: low cost or diff'erentiation. Strategic planning is the organizational process of making these important decisions. Competitive Advantage: Creating and Sustaining Superior Performance - Ebook written by Michael E. Porter. All firms make decisions that affect their competitive position and profitability. The fundamental basis of above-average performance in the long run is sustainable competitive advantage. Competitive advantage creating and sustaining superior performance This edition was published in 1985 by Free Press , Collier Macmillan in New York , . Read this book using Google Play Books app on your PC, android, iOS devices. Competitive Advantage: Creating and Sustaining Superior Performance (English Edition) Edición Kindle por Michael E. Porter (Autor) Formato: Edición Kindle 4.6 de 5 estrellas 156 calificaciones Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. Cambridge Free Press. It is undertaken in an effort to help the firm position itself against its competitors in the pursuit of competitive advantage. Buy Competitive Advantage: Creating and Sustaining Superior Performance Export by Porter, Michael E. (ISBN: 9780743260879) from Amazon's Book Store. Everyday low … Porter, M. E. (1985). 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