Pricing is a key element of the marketing mix. International Journal of Human-Computer Interaction, 32(12), 967–974. Economic Factors: There are various economic factors that affect marketing such as inflation, interest rates, exchange rates, recession and taxes. This paper examined the basic factors that affect price in any market and the factors that influence channel structures and strategies, as well as the debate over standardisation and localisation of international advertising. It is used to describe the combination of four inputs ( product , price , place, promotion) which constitute the core of a company’s marketing system. The selection of channel is not an easy job. The local and global economy has a direct impact on the success of your business. Marketing Consultancy International Business Sales Business Development Question added by padmakumar pathiyil , Marketing Consultant , Management Consultancy factors affecting export pricing in international marketing The important Factors affecting International Export Pricing Policy Decisions are Cost of Production. International marketers equally need to be aware of economic factors when undertaking marketing decisions (Hollensen, 2007). The factors affecting the effectiveness of communicating messages to international markets are as follows : a. International marketing is the extension of domestic marketing.Before entering a foreign country you should check for the factors which will affect your marketing. Let us look at the factors that determine the pricing of a product. Internal factors are controllable which includes - organisational structure, productivity, relations with stakeholders, organisational policies and rules. In addition to this, political factors not only have a direct impact but, it also impacts other factors as well which can have a significant effect on the business and its operating environment. The population is also one of the primary social factors that affect marketing because an increase in the population increases the demand for goods and services in the market. Therefore, a particular channel must be selected only after a careful study and consideration of all the 1. The world Certain economic marketing aspects, such as technology, inflation and interest rates affect customers' purchasing power. The above term paper on cultural factors affecting international business is a sample of some of the term papers we handle. We offer term paper writing help online at different academic levels. Gökhan Aydin, Bilge Karamehmet, (2017) "Factors affecting health tourism and international health care facility choice", International Journal of Pharmaceutical and Healthcare Marketing, Vol. Cross-cultural Marketing• Domestic and internationalcompanies … From political risk to Socio cultural factors affecting global marketing 1. Accuracy of Marketing Research The accuracy of marketing research data collected depends on the following factors: The size of the sample: the bigger the better. Type of sample: Quota sample may be more accurate then random sampling. Let's look at the positive effects first- 1. As in any domestic market, pricing is central in international market. The external environment factors are uncontrollable and the company finds it hard to Selection of a particular channel is a decision upon which the success of all the marketing efforts of an enterprise depends. Push factors can include resources, management expertise, company culture and environmental factors. 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